If you're junior, college, or pro development level, Built Different was made for you.

Stop chasing your best performance. Start embodying it.

Performance and flow state coaching for pro and elite athletes who know the feeling is there and are done waiting for it to show up.

Let's Talk
Janice Brown

You Know The Moment

Ask an athlete to describe flow and they'll say "It's kind of hard to describe..." or "You can't really explain it." Here's what they're trying to say...

Flow is the moment everything clicks and performance moves through you. It's all known with perfect timing and tempo. It feels solid but delicate. You're moving, but it's almost like you're held. Sometimes it's like nothing, and sometimes it feels like everything, but it's simple and complex. You move with precision: the exact weight, the exact balance, like there's something greater than you orchestrating the moment. Mind and body move in perfect synchrony. It's busy but still. You know what matters and what doesn't. There's connection but no attachment. You're capable of more than you've dreamed, and it all feels so natural.

Flow isn't a mystery. It's just better felt than it is explained.

The Method

Three Pillars of Excellence

01

Flow State

You know that feeling when time slows down and everything just works? That's flow. And it's not luck: it's trainable. Learn to access it consistently, stay in it longer, and bring it when the pressure's on.

02

Somatics

Your body knows things your mind hasn't figured out yet. Through somatic work, we unlock patterns, release what's holding you back, and build the mind-body connection that separates good from great.

03

Results

This isn't abstract philosophy: it's practical work with measurable outcomes. We track progress, celebrate breakthroughs, and make sure every session translates to real performance gains where it counts.

Mental Performance and Beyond

Yes, we work on mental performance: anxiety, focus, consistency, and confidence - all the fundamentals athletes need to compete.

But the real work happens in the space where mind and body meet.

It's about having a mind and body that feel free and work in unison. Elevating performance through deeper self-trust and a bolder, unwavering identity. Accessing flow states that let you truly explore what's possible.

Most athletes never get here because most performance work stays in the mind OR the body. Not both. Not the space between.

That's where we work.

For Athletes Who Are Ready

Flow isn't mystical: it's accessible. But it does require showing up with curiosity, commitment, and a willingness to explore what's possible when mind and body work as one.

Elite Athletes

Competing at the highest levels and seeking the edge that separates good from legendary

Pro Teams

Coaches and staff invested in holistic athlete development beyond physical training

Performance Partners

Agents and advisors who recognize that mental mastery drives career longevity

Every program begins with a conversation. No templates. No generic plans. What you get is built entirely around you, your sport, your nervous system, your next level. Reach out directly to Janice.

Janice Brown

Hi, I'm Janice

I'm a Respiratory Therapist and performance coach. I've worked with Paralympians. I understand what the body does under pressure biologically, neurologically, and in the moments that define careers.

My background isn't traditional sports coaching and that's deliberate. I didn't come through the system that built the ceiling most athletes are hitting. I came through a different door. One that looks at the whole person, the whole system, and asks what's actually limiting performance.

The answer is almost never physical capacity. It's almost always identity, regulation, and belief operating below conscious awareness.

I built this methodology because I couldn't find it anywhere else. Athletes deserve work that treats them as complete human beings not collections of skills to be optimized.

— Janice

In Their Words

What Athletes Are Saying

"
Can say that I finally have felt flow on the course. It's honestly like an out of body experience. My body just hit the shots and when I tell you they were the best shots I've hit, I mean it.

Briten Marcell

Golfer

"
It's honestly a still a little disconcerting when things suddenly become smooth and strong. The biggest challenge has been allowing it to happen and not fighting it off. I'm getting better.

Jess Tuomela

4x Paralympian, Team Canada

"
This is an amazing feeling. The pressure just disappears which makes my game so much better especially because I know exactly where the ball is going.

Mia Truong

D1 Golfer

Let's Talk About Your Performance

Whether you're chasing a championship or breaking through a plateau, flow state work can help. Let's explore what's possible.

Reach out directly to Janice.